For the fair Marmomac 2017 the brand Nikolaus Bagnara wanted to present their range of stones with a new and fresh corporate identity. In fact the main goal was to convey not only the quality of their materials, but also the skills in transforming them and let the client see their potential in a real context.
The project started by defining the main business areas which would be turned into physical spaces within the booth, and continued by designing or selecting each piece of furniture and enhancing each environment with meaningful everyday objects.
The space was structured around two corridors, which divided the space into four main areas: 'House' with kitchen, dining, living and bathroom. 'Office' with meeting, conference and executive spaces. 'Contract' with a bar and an outdoor area. Finally 'Service' with the welcome desk and the storage. Along the two corridors a selection of 52 types of stones and a variation of 32 finishings were displayed.
The design contribution ranged from the plan of the space, to the booth architecture. From the design of each custom-made piece, to the selection of furniture and complements. From the styling of the rooms to the green areas. From the coordination of the setting-up, to the photoshooting supervision.
AD, booth architecture, interior & product design, styling
Bagnara stones and various materials
Luca Menghel, LMMA